Netflix Case Study Example | Topics and Well Written Essays - 750 words

Netflix - Case Study ExampleApart from this, in that respect was also a scheme whereby any new subscriber would be allowed access t o its movie library on one month trial basis. After this the subscriber is automatically taken as a subscriber unless he cancels the subscription personally (Thompson 282).2. Marketing tie ups- Netflix had entered into a deal with a come with named Startz Entertainment and made tie ups with entertainment content providers such as Universal Studios, ordinal Century Fox, Indie films etc that gave the subscribers an access to several new movies at the same amount they paid (Thompson 284). This pass was taken to increase the popularity of the company.3. Quick delivery to subscribers- Netflix made it a point to deliver the ordered DVDs to the subscribers inside one business day after the order is placed (Thompson 286). For this, the company had formed several regional centers that helped to deliver the DVDs in a very short time. This was a strategy to in crease its popularity amongst the customers.1. The company has a fast mover delivery system on its online subscriptions. This has been done by setting regional bases in several beas. Also, by placing orders online the company made watching movies cheaper (Thompson 286).There are fewer threats from new creation into the market place and Netflix enjoyed a market leader position there. Making movie steaming and rental cheaper involves huge money and this would not be easy for any new company in a short time.(e) Degree of rivalry- the degree of rivalry can be strong as there are fewer companies operating in the market. Rivalry can also arise from other sources such as the cable and satellite companies (Thompson 281).Strengths the strengths of the company lie on its fast delivery and huge collection of movies. The company had also got has a huge customer satisfaction as it had around 16.3 million subscribers (Thompson 287) and strong score recognition.Weakness the company relies on fast delivery of